Author, translator, networker and APITs evangelist, Susan moved to Germany from South Africa with a background in music, drama and publishing. Focusing on English language media production, specializing in translating and voicing industrial, documentary and feature films, as well as script writing and editing, Susan gained extensive experience over the next three decades working for a wide range of studios, TV networks, advertising agencies and production houses. With the upsurge in computer games, Susan began voicing, casting and audio producing for major projects. In the late 90s, she set up a communications company called The Main Event, where she created, penned and, with her team, produced and performed live interactive events - spy games, crime stories and business theatre as well as film days - for corporate team-building, training and incentives. Back then, she was ahead of her time: today, these events also feature social media, gamification and other APITs elements and are known as Alternate Reality Games or 360° communications events.
Susan was instrumental in setting up a media company in the Middle East, during which time her interest in the games industry was sharpened, in particular relating to the development of issue-driven games and other Applied Interactive Technologies (APITs). These include Serious Games, Gamification, VR, AR & MR, social media & blogging, and applied either alone or in various combinations, they afford a sweeping range of approaches to delivering content that addresses issues affecting people’s real lives (games for health, in education, games for change, interactive training environments etc.)
Susan has been a board member of the British Chamber of Commerce in Germany since 1995, and is a member of the British Association of Journalists. She is a member of the GAME Association of Germany, a co-founder of their Serious Games Working Group, co-founder of the Forum APITs at BIU German game trade association, a jury member of the Deutscher Computerspielpreis for serious games, an evaluator of serious games and is currently collaborating on the establishment of standards for their design. She has curated the Serious Games Conference at CeBIT for several years, organized and moderated panel discussions on APITs especially in the health and pharma industries as well as VR,AR and MR and is committed to the development of the APITs industry in Germany and throughout Europe.